Welcome to Webpeckers!

We are India's Best

Digital Marketing Institute Agency

Part Training Institute, Part Service Agency. Completely Digital!

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Our Courses

Why Webpeckers ?

We are the only agency-styled digital marketing institute in the world that holds your hand until you reach your career/ business goal for sure.

Work on Real-time Projects
Working on real-time projects with real clients will equip you with the various challenges of the industry.
Agency-styled Institute
You’ll get to experience an agency-like environment where you get to work in teams on practical projects.
100% Placement Assistance
The placement cell at Webpeckers helps you prepare for interviews and get placed in our 50+ partner companies.

Who is this for?

Students/Freshers

College students looking to begin a career in digital marketing

Coaches

Coaches and trainers who want to grow their training business online and generate more enrollments

Professionals

Professionals who want to switch their careers to a more promising field of digital marketing

Homepreneurs

Homepreneurs who want to upskill themselves in digital marketing and generate a source of passive income

Agency Owners

Entrepreneurs and agency owners who want to grow their brands on various digital platforms and generate leads and sales for them

Freelancers

Freelance marketers who want to gain more national and international clients and generate steady income

Learning Curriculum

We are the only agency-styled digital marketing institute in the world that holds your hand until you reach your career/ business goal for sure.

SECTION-1

  • History of Marketing
  • Traditional vs. Digital Marketing

 

  • The Current Opportunity
  • Digital Marketing Channels, Career & Consumer Journey
  • Careers in Digital Marketing
  • Digital Consumer Journey
  • Understanding Online Business Goals
  • Website Planning
  • Local Visibility
  • Social Media Visibility

SECTION-2

  • Graphic Design Fundamentals
  • Designing- Marketing Kits
  • Designing Online Documents
  • Video Creation Strategy
  • Importance of Video Marketing
  • Types of Online Videos
  • Building Explainer Video Scripts
  • Live Exercise: Creating Explainer Videos
  • Customizing Youtube Channel
  • Youtube Profile & Post Best Practices
  • Live Exercise: Youtube Customization & Upload
 
  • Buying Domain & Hosting
  • Understanding C-panel
  • Installing WordPress
  • Customizing Theme
  • Building Home Page & Blog
  • Adding One Squeeze Page
  • Customizing Menu
  • Customization Practice & Doubt Session
 
  • Social Media Introduction
  • Exploring Different Social Media Networks
  • Optimizing Your Facebook Pages For Business
  • Facebook advertising
  • Instagram Profile Optimization
  • Instagram Marketing
 
  • What is SEO
  • Keyword Selection & Mapping
  • Content Optimization
  • On-Page SEO & HTML Tag Optimization
  • Off-Page SEO & Link Building
  • Local SEO
 
  • Setting Up Google Analytics
  • Overview of Key GA Reports from Existing Data
  • Other Analytic Tools
  • Live Exercise: Analytics Report Audit

SECTION-3

  • Why Use Online Advertising
  • Understanding Online Ad Platforms & Ad Buying Models
  • Programmatic & Direct Ad Buying
 
 
  • Introduction to Paid Marketing
  • Bidding & Auctions
  • Google Ads Campaign Structure
  • Billing & Account Setup
  • Choosing the Right Keywords
  • Introduction to Search Ads
  • Live Exercise- Creating Search Ad Campaign
  • Search Ad Campaign- Best Practices & Data Analysis
  • Google Ads Search (PPC) Advertising
  • Introduction to Display Advertising
  • Live Exercise- Creating Display Ad Campaign
  • Building a Right Display Ad Campaign
  • Display Ad Campaign- Best Practices & Data Analysis

SECTION-4

  • Importance of email marketing
  • How to write effective mails
  • Email Strategy Creation
  • Email Marketing Tool
  • Email reporting & analysis
  • What is Inbound Marketing
  • How to Generate Content Ideas
  • Building Content Calendars
  • Content Repurposing
 
  • Content Writing Essentials & Tools
  • Content Writing For Business Websites
  • Content Writing For Ecommerce Websites
  • Copywriting vs. Content Writing

SECTION-5

  • Introduction to E-Commerce
  • Setting Up Your E-commerce Store
  • Managing Product Listing
  • Logistics Partner Integration
  • Payment Gateway Integration
 
  • Introduction to Online Money Making
  • Introduction to Affiliate Networks & Payment Models
  • Signing up for Affiliate Programs
  • Selecting an Offer
  • Earning With Google Adsense
 
  • Freelancing Platforms
  • Building Freelancing Profile
  • Live Walkthrough: How to Grab Projects
  • How to Price your Services
  • Placement Process Introduction
  • Understanding your Career Path
  • How a Great CV Looks Like
  • Ensuring your Skill Proficiency
  • Live Exercise: Creating Customized Cover Letters
  • Mock Interviews

Specialization: 1 - SOCIAL MEDIA

  • Facebook Profile Optimization
     
  • Facebook Campaign Structure
     
  • Facebook Ad Objectives
     
  • Billing & Account Setup
     
  • Live Exercise- Creating FB Ads
  • Instagram Profile Creation
     
  • Instagram Profile Optimization
     
  • Instagram Posting and Growth Best Practices
     
  • Instagram Advertising
 
  • How Twitter Works
     
  • Twitter Terminology
     
  • How Businesses Use Twitter
     
  • Billing & Account Setup
     
  • Objective & Types of Twitter Ads
     
  • Audience Bidding, Budgets & Creative
     
  • Live Walkthrough- Twitter Ad Campaign Creation
 
  • Introduction to LinkedIn
     
  • Profile Optimization & Posting Best Practices
     
  • LinkedIn Ad Objectives
     
  • LinkedIn Ad Format
     
  • Targeting Budget & Scheduling Options
     
  • Billing & Account Setup
     
  • Live Walkthrough- LinkedIn Ad Campaign Creation
 
  • Pinterest Marketing
     
  • Pinterest for business
     
  • Marketing on Pinterest
     
  • Best Practices
     
  • Leveraging Rich Pins
     
  • Analytics & Measurement
 
  • Setting Remarketing Pixels- FB & Ads
     
  • Customizing FB Remarketing List
     
  • Remarketing Campaign Setup
     
  • LinkedIn Insight Tag, Conversion Tracking & Matched Audience
     
  • Twitter Conversion Tracking

Specialization: 2 - SEO

 
  • Basic Excel Formatting
     
  • Key Excel Function For SEO
     
  • Understand HTML Web Page Structure
     
  • Live Exercise: Search Robots vs. User View
  • Introduction to Keywords
  • Why are Keywords Important in SEO
     
  • Keyword Research Tools
     
  • Live Exercise: Keyword Research For Website
  • Writing For SEO
  • How to Avoid Penalties
     
  • Value vs. Keyword Stuffing
     
  • Live Exercise: Writing an SEO Content Copy
  • Head Tags Optimization
  • Body Tags Optimization
     
  • Website Structuring & URLs
     
  • Live Exercise: Optimized SEO Page Creation
  • Link Analysis
  • Live Exercise: Competitor Back Link Analysis
     
  • High-Value Link Building Techniques
     
  • Black HAT Techniques & Why to Avoid It
  • Introduction to webmasters tool
  • Verifying Webmaster Code
     
  • Key Webmaster Reports
     
  • Live Walkthrough: Using Webmaster for Site Audits
 
  • Setting Remarketing Pixels- FB & Ads
     
  • Customizing FB Remarketing List
     
  • Remarketing Campaign Setup
     
  • LinkedIn Insight Tag, Conversion Tracking & Matched Audience
     
  • Twitter Conversion Tracking

Specialization: 3 - Google Ads

  • Introduction to Search Ads
  • Live Exercise- Creating Search Ad Campaign
  • Search Ad Campaign- Best Practices & Data Analysis
  • Google Ads Search (PPC) Advertising
 
 
  • Introduction to Display Advertising
     
  • Live Exercise- Creating Display Ad Campaign
     
  • Building a Right Display Ad Campaign
     
  • Display Ad Campaign- Best Practices & Data Analysis
 
  • Introduction to Video Advertising
     
  • YouTube Ad Formats
     
  • YouTube Campaign Creation
     
  • YouTube Analytics
     
  • Video Ad Campaign-Live Walkthrough
 
  • Universal App Campaigns
     
  • Mobile-Specific Bidding and Targeting Strategies
     
  • Measuring Mobile Ad Performance and Conversions Report Editor
     
  • Optimization Strategies
     
  • Account Audit Demo
 
  • Introduction to Shopping Ads
     
  • Create Shopping Campaign on Google AdWords
     
  • Track Performance and Optimize the Campaigns
 
  • Cookie Vs Data - Based Remarketing
     
  • Customizing Google Ads Remarketing List
     
  • Remarketing Campaign Setup

Digital Marketing Course Certification

Our digital marketing course Program will help you in getting 20+ valuable digital marketing certifications under different domains upon successful completion of each module.

Course Certification
Shopping Ads Certification

.

Specialization Certification
GMB Certification

.

Internship Certification

.

Google Mobile Certification

.

Search Ads Certification

.

Video Ads Certification
Display Ads Certification

.

Analytics Certification

100% Placement Assistance by Webpeckers

We have a team of enthusiastic members, responsible for interfacing with the organization and assisting thousands of students in securing the best placements.

IN-COURSE INTERNSHIP

Paid internships to learn from professionals and gain meaningful, hands-on experience.

LMS JOBS

In-house feature to apply for jobs and start a career with your first Digital Marketing job.

MOCK INTERVIEW

Mock interview sessions from experts to help you prepared for the final interview.

RESUME BUILDING

Complete guidance to build your professional resume to catch the attention of recruiters.

Campus Drive

Placements by partnering with the 1200+ hiring partners across the nation.

LIVE PRACTICAL SESSIONS

Webpeckers provides live training sessions and helps students to understand the concepts

Rated 4.9 of 5

What Our Trainees Have To Say

Our Courses have Been Receiving an average rating of 4.9/5 from our course participants. Till date, Webpeckers has trained more than 500+ individuals.

Are You Ready to Build Your Digital Future?​

Fill in your details in the enquiry form, and we’ll get back to you with everything
you need to know to start your journey at Digital Scholar.​

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