What is Pinterest and How is it Used for E-Commerce?
Pinterest can be a powerful tool for e-commerce success. With over 250 million active users each month, it’s an invaluable marketing channel that can help you drive traffic to your site and convert leads into customers. It’s important to understand how to use Pinterest to give your e-commerce store the best chance of success. This blog will provide a step-by-step guide to using Pinterest effectively to help you grow your business. From establishing a presence to creating content and engaging with customers, you’ll learn how to use this platform to its full potential. With Pinterest, you can create an effective e-commerce marketing strategy and increase your online visibility. So let’s get started and learn how to use Pinterest for e-commerce success.
Establishing a Presence on Pinterest
Pinterest is one of the most popular social media channels used by the best social media marketing agencies for their clients with e-commerce stores. However, you can’t just jump in and start using it for marketing. First, you need to set up an account.
- When you sign up, you’ll need to provide a business name, business email address, and address to validate your account.
- You’ll also need to verify your email address by providing a phone number that’s connected to your account.
Once you’ve completed these steps, you’re ready to start building a presence on Pinterest. First, you’ll have to explore your competitors’ pins and see what they’re posting about. This can help you get an idea of the types of pins you should be posting and what others in your industry are doing. Next, you have to find your pins. You can pin any pins you’ve made on Pinterest or any pins made by users you follow. However, if you choose to get started, keep in mind that you have to follow at least 50 people in order to pin anything. Once you’ve found some pins that you like, you can follow those users and continue to build your presence. Keep in mind that you can also unfollow users that are posting poor-quality pins and repin those that you like.
Creating Visual Content for Pinterest
A key part of any best Pinterest strategy is finding ways to create visual content. This type of content is especially important on Pinterest, as it’s all about visuals. To get started with visual content, you can look at the types of visual content you can create and incorporate into your pins. These include pictures, videos, and illustrations. Pictures are the most common type of visual content you’ll find on Pinterest. You can pin images or pin boards that are made up of images. To make sure your pin is easy to see and understand, use an image that’s at least 1200 pixels by 628 pixels. Videos are also an excellent way to create visual content on Pinterest. You can pin either your own videos or pin boards that are made up of videos. And like pins with images, you can make sure your pins are easily visible and understood by using a video that’s at least 1.5MB in size. You can also create blended photos, which are images that consist of text and images. While these pins don’t look like normal photos, they’re a great way to incorporate visual content into your pins. Things that you should keep in mind while uploading content on Pinterest are as follows:
Adding the Right Keywords to Your Content
When creating your Pinterest content, you need to ensure that you’re adding the right keywords to your pins. This is important as Pinterest’s algorithm is based on your content’s relevance and the keywords you’re using. To help you get started when adding keywords to your content, you can use the following template: [Keyword] – [Topic] – [How to use the keyword]. You can add this to any piece of content that you create.
Creating Pin Descriptions and Titles
Once you’ve created your visual content, you can use them to create pin descriptions. This is where you’ll write the post’s main description along with a title that includes the pin’s image. You can also use these descriptions to include the pin’s tags. These are useful as they help you discover what people are searching for when they use the tag. When it comes to titles, you can use a variety of different methods to make them catchy and intriguing. You can change the font style and colour, write a catchy phrase, or create a play on words.
Utilising Pinterest Analytics
The analytics provided by Pinterest is undoubtedly the most effective in e-commerce marketing. This is because they allow you to see the site’s performance based on your pins and how many clicks they’re driving to your site. Pinterest analytics are also helpful when it comes to seeing where your audience is coming from and what type of content is performing best. This can help you create content for your site that drives more traffic and leads to purchases. There are a number of ways you can use Pinterest’s analytics. These include:
- Visually seeing your pins by pin type and the number of clicks they’re getting. You can also see the breakdown of who is clicking your pins and from where.
- Digging into the demographics of your audience by seeing where they live, what countries they’re coming from, and what their Pinterest accounts look like.
- Seeing how your content is performing by seeing how many pins are being repinned, how many times they’re being clicked, and how many likes they’re receiving.
Scheduling Your Posts
The last thing to take note of when it comes to using Pinterest is that you need to schedule your pins. You have to be strategic about when you post on Pinterest. And when it comes to pinning, you don’t want to just post random pins that have no relevance to your business. This is because you want to pin images and content that has something to do with your products or services. If you’re looking for ways to use Pinterest effectively, you want to make sure that you’re scheduling your pins. This will help you create a consistent and impactful content campaign that’ll bring you the most success.
What is Engaging with Your Audience?
Once you’ve created your visual content and scheduled your posts, you need to start engaging with your audience. To begin, you have to start following the users that repin your pins. When you do this, it’s important to engage with those users in other ways. This includes repinning their content and liking their posts. You can also use comment chains to engage with your audience. These are conversations that you have with your pinners that can be helpful in giving you feedback about your pins and what you could improve on. You can also use pin contests to engage with your audience and create a sense of competition between your users. From these types of contests, you can also choose a winner and decide which pins they’ll receive as a reward.
Best Practices for Ecommerce Success on Pinterest
Collaborating with other users: When you’re looking for ways to use Pinterest effectively, one of the best practices you can follow is to work alongside other users. By doing this, you can help each other grow their businesses and find success. When you’re collaborating with other users, make sure you’re following their boards and repinning their content. You can also follow users that you like and comment on their posts to start a conversation.
Utilising visual content: It’s important to note that Pinterest users are mostly visual learners, meaning that they prefer images over text when it comes to content. This means that you need to incorporate images in your content and on your boards.
Providing value with your pins: One of the best ways to use Pinterest for e-commerce success is to provide value with your pins. This can be done by using visuals, such as images and videos, or by including product descriptions.
So, Why Should You Switch to Pinterest for E-commerce Success?
While there are plenty of benefits to using other social media channels. Switching to Pinterest for e-commerce can lead to increased success for several reasons. Firstly, Pinterest has a highly engaged user base, with users actively searching for and discovering products. This makes it a great platform for e-commerce businesses to showcase their products and reach a large, targeted audience. Secondly, Pinterest has a visual search feature, allowing users to search for products using images rather than just text. This makes it easier for consumers to find exactly what they are looking for, leading to a higher likelihood of purchase. Additionally, Pinterest has a “buyable pins” feature that allows users to directly purchase products from within the platform, reducing friction in the purchasing process. With its large, engaged user base and visual search capabilities, Pinterest is an ideal platform for e-commerce businesses looking to drive sales and grow their customer base and it is also used by the best digital marketing agencies as well.
