What is a blog? In simple words, we know that a blog is a weblog which is an online journal where an individual or a group publishes written information in a conversational style, but a simple blog cannot fulfil its purpose without being SEO-friendly. Yes, that’s true. Writing things that you feel are correct is not content writing, instead writing such content which can add value and help the reader to find the answer to his/her question is content writing and that’s the motto of SEO-friendly blogs.
I know you don’t want your valuable knowledge to go unseen. So to get visible in the eyes of potential readers who are looking for genuine blogs like yours, let us first understand the importance of writing SEO-friendly blogs.
Why is writing SEO-friendly content important?
1. Increase Traffic –
SEO-friendly content will help you reach your potential readers and will let your blog appear when they will search for a similar query which will drive traffic to your page.
2. It encourages you to write quality content-
Writing good content will only be advantageous to you. According to SEO, only useful and user-friendly content will have a high probability of being identified and recommended by Google to its readers.
3. Cut Back on Advertising Expenditure-
If you are doing SEO of your content well then it will not require advertising to push it to the top of the SERP, it will make its way to the top of the page just because of the quality of the content. It will save your pocket from facing heavy expenses.
4. Builds network and relationship with readers-
When your content is fully optimised and is giving answers to all the questions that a user wants then it will automatically build a relationship of trust with them and this will encourage them to share your blogs and believe in your content relevancy.
In SEO, writing SEO-friendly content is the primary key to get a successful result as it improves SEO like no other strategy. It is no wonder every SEO- optimised website stresses on publishing quality content.
How does writing a blog help in SEO?
After people find your website, reading one or two good blog posts will help you establish a reputation. If you can write well on a certain subject, readers will begin to trust you as a reliable source. Your demonstrated expertise in your field increases the likelihood that consumers will use contact forms and email submissions to get in touch with you and seek out your products and services. Even if you blog on specialised or closely related subjects, readers and search engines will continue to look to you for guidance.
If you post on social media, your writing efforts can be considerably more successful. In order to ensure that those who are or may become interested in your business or brand are aware of your frequent content updates, share content on your social media profiles. This process can be made easier by setting up automatic promotion of your work.
Establish The Following
Engaging articles that will draw regular viewers to your site who want to check out and share your content as soon as it is published. Even if they are not your clients, your name will be at the top of your readers minds when the need eventually arises. Given the likelihood, they probably found your article for a reason.
People who enjoy your content may also become brand ambassadors for you, sending their followers to your page and increasing the number of visitors. You may make it easier for people to share your content by placing sharing buttons in your posts. It’s crucial to remember that even one social media posting from a reader gives you social proof and has a greater impact on people who aren’t yet familiar with your brand.
It makes it easier to build a community
By establishing a community using your blog as its foundation, you can grow your readership. Your followers may not only share your content but also start and take part in discussions about it, both with you and with one another. Activating comments on your website is a great place to begin. They can participate in discussions even if they don’t have WordPress accounts or don’t wish to create one on your website.
Now that you know why writing SEO-friendly content is important and how it plays a crucial role in the process of SEO, let’s know how you can write SEO-friendly blogs so that you can also be the game changer.
How to write SEO-friendly blogs?
Writing blog posts that are optimised for both readers and search engines requires a lot of skill. It could be difficult and take a long time. You must pick and write about topics carefully if you want to keep your reader interested. You need to be careful and stick to a set of SEO rules because it differs from creating an article. The possibility of a blog post appearing first in search results is higher for one that is well-optimised and has rich content than for one that is well-optimised but has mediocre content. I’m trying to say that you need to write better if you want to go up the ranks. So if you want to uplift your content game, you must read and follow the tips to write SEO- friendly blogs given below-
1. Include Targeted Keywords.
Using your target keywords in blog posts will help you move up in the search results as Google starts to connect your website with specific search keywords. Try to include your keywords in headers and subheadings whenever you can, but be careful to avoid making them seem forced. Because developing SEO content is a complex art, stuffing keywords is not the ideal outcome. Each post should be well-written, informative, and easy to read. Make your content more targeted to add keywords naturally.
2. Use Mind Blowing Titles
A blog for SEO must have a top-notch title. It should clearly convey the blog topic while also sparking readers interest. Avoid dull, obvious titles and, when possible, use your keywords in the headlines. To prevent losing important terms in search results, your blog article titles should be between 55 and 70 characters long. Put your keywords at the beginning of your title to secure SEO advantages. If you are a person who finds it difficult to write an attention-grabbing headline, then we would highly suggest you to read our blog which is specially written to make it easy for you to write an SEO- friendly headline.
3. Optimised for SEO call to action
Every SEO blog article needs to have some wise advice and a strong call to action (CTA). What do you want the reader to do when they’ve finished reading? This could be anything from providing a free trial of your service to linking to a specific product page. Your CTA can contain both a target term and a link to a relevant page on your website. Every content marketing plan should put a strong call to action first. It needs to be so strong that your clients can’t resist taking the desired action you want.
4. Add Links
Every time you publish a new blog article, include internal links, but only when they are relevant. It is acceptable to use a previously published blog post that you can link to in your new blog post. Internal linking is a simple SEO strategy that has a lot of advantages and can be extremely effective:
(a) It can help in the discovery of new pages on your website by search engines.
(b) It gives a clear indication to search engines about the subject material of a page.
(C) It is an excellent technique to offer readers the choice to visit a link and learn more about a subject.
(d) It is a method you can apply to lower the bounce rate and retain visitors on your website for a longer period. Even within this blog article, we have included links to our other blogs. Check them out and take a closer look!
5. Enhance the meta description.
In the description tag, the blog post is summarised in 200 or fewer characters. It’s critical to maximise the length of your meta description because Google may choose to display it in the results. The description should be engaging and educational to attract visitors to click on your link and visit your blog.
6. Optimise your photos
If you want to use photographs to enhance your SEO, give your photos appropriate titles when uploading them. Making your target keywords a part of the headline will make it much better. This is wonderful for Google since it helps their search results algorithms to show relevant web pages. Second, make sure the alt text you provide always contains your keywords. If for some reason your image doesn’t load, alt text will be displayed in its place. Because text-to-speech users who are blind or visually challenged will hear it, make it as relevant and natural-sounding as you can. The fact that alt text is indexed by Google’s crawlers and enhances accessibility makes it an essential element of SEO.
And bam! That is all you are supposed to do, after going through this checklist you are all set to write an outstanding SEO-friendly blog which will undoubtedly give you visible results, now all you have to do is promote your blog on social media and let everyone know that you have come up with something of their interest. Happy Reading!