The goal of search engine optimization, or SEO, is to enhance the visibility and positioning of web pages in organic search results. A solid SEO strategy is essential for boosting both the quality and quantity of traffic to your website because organic search is the most popular method for customers to find and access online content.
There are Mainly 3 type of SEO
- On-Page SEO
- SEO Technical SEO
Why is ON-Page SEO important ?
On-page SEO, which is also known as On-site SEO, is the method of optimising several elements of your website that have an effect on your search engine rankings. Where your website shows in search engine results pages is determined by a number of ranking factors, including website accessibility, page speed, optimised content, keywords, title tags, etc. On-page SEO concentrates on improving the elements of your website that make a huge impact on your ranking.
There are many ways by which you can get your website ranked on SERP but here in this blog, we have mentioned the top 10 tips that professionals never forget to follow.
Here are the top 10 On-Page SEO tips to increase your organic traffic
1. Priority to core Web Structures:
Last summer Google introduced one of the most important algorithm updates in recent years, the ‘Page Experience Update’. Google considers a website’s Core Web Vitals in terms of security, mobile friendliness, and page speed when choosing how to rank content. It is now a key component of any SEO approach to better discover where your website is struggling.
2. Appropriate use of Keywords:
The keyword is the key to powerful SEO, whether it is ON-page or OFF-page, using keywords that are appropriate to your website and justify its content is a must and placing them carefully at their best place is what we call art. Keywords are supposed to be placed at the correct spot and in the correct number leaving the correct gap. You must not repeat the keywords again and again unnecessarily as it will be considered keyword stuffing and ultimately it will not make any sense to either reader or the crawler. Here are the areas where you must put your main keywords to get noticed by the Google bots and get naturally ranked by them:-
- Headings & Content
- Images Titles & Alt Text
3. Quality Content:
Only way to grab the attention of your potential customer or audience is to show them your knowledge and expertise through your content, if your content marks all the boxes that content must have then it will automatically drag traffic towards itself you can only show them to draw people to that page as users will find it useful and sharing it among themselves will show how reliable your content is and Google will finally start suggesting your website as a reliable source.
4. Use of good images:
Using high-quality images improves the quality of your page because they are an integral element of your content. Let’s use an example to help you understand: anytime we conduct a search on Google for anything, we observe a separate section for images. When we click on the photos provided by Google, we are immediately taken to a specific website page. We can also use Pinterest as an instance; all we see there are images, covers with titles, or just some high-quality pictures, and clicking on them takes us to another website. Therefore, it is essential to use high-quality photos.
5. Good internal linking:
As the name suggests, internal linking means adding a link on a page of your website that lands on another page of your website. For example, when you read any blog you see some words or buttons which redirect you to some other part of the same website. Those links will take you to the different pages of the same website. It is a way to keep your visitors involved in your website for a longer period of time.
6. Loading time of the website:
Your website loading speed means a lot. You can feel it yourself that whenever you open a website and it takes time to load its content, you lose your interest in it, after which you might feel frustrated and you would get off the website. But a website that loads quickly and works smoothly, it feels user-friendly and makes you feel more interested. A website loading time should be between 3-5 seconds.
We create our website on PC and most of the time we work on the desktop only, but people mostly open our website on their mobile phones only as they are likely to find our website while surfing on the internet through their mobiles. Also, it is not important for a person to have a desktop or laptop but every person definitely has a mobile phone. So most probably your first impression is going to be on a mobile screen, so you are supposed to ace that game as well.
Questions- This point is really important! Whenever you search for some query on Google, you must have seen that section in which queries related to the same topic also come on the SERP. Yes, on that section of the page you will be able to see the results of the most
asked question on google by its users. So if you would give a properly described and informative answer to the most asked questions on your website, then Google will recommend your answer as the most appropriate one, which will drive traffic to your website organically!
9-Use CHAT GPT for content writing:
First of all let me tell you, what is Chat GPT? It is an Open AI developed Chat GPT, a huge language model chatbot, based on GPT-3.5. It has a remarkable capacity for conversational interaction and can help you write unique and quality content. You just have to log in to the website and a chat box will open in which you can write your topic or query after which it will automatically give you the unique content, but remember it will only give apt information about the things that happened before 2021. For example, if you want to know about the recent news or anything, then it might be possible that the information given by it is less reliable.
10-Update old content:
By updating your content, you may stay one step ahead of the competition. On an updated blog, the publishing date, statistics, and content format all change. Before visiting a website, users will check the publication dates and the content. To address the present global pandemic, for instance, the majority of internet users now use the online platform. To reflect the changes and offer insights, your content must be fresh. Additionally, it strengthens users confidence in it, encouraging them to click and this will promote the organic traffic to your website.
Altogether SEO is a very wide and crucial process to bring any website on the top of the Google result page. All 3 types of SEO should be properly done to get desired results. Businesses can also get in touch with an agency for SEO services to get better and reliable results.