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Our Courses

Master Of Digital Marketing Course

We are the only agency-styled digital marketing institute in the world that holds your hand until you reach your career/ business goal for sure.

SECTION-1

MODULE-1

  • History of Marketing
  • Traditional vs. Digital Marketing

MODULE-2

 

  • The Current Opportunity
  • Digital Marketing Channels, Career & Consumer Journey
  • Careers in Digital Marketing
  • Digital Consumer Journey
  • Understanding Online Business Goals

MODULE-3

  • Website Planning
  • Local Visibility
  • Social Media Visibility

MODULE- 4

  • Graphic Design Fundamentals
  • Designing- Marketing Kits
  • Designing Online Documents

MODULE- 5

  • Video Creation Strategy
  • Importance of Video Marketing
  • Types of Online Videos
  • Building Explainer Video Scripts
  • Live Exercise: Creating Explainer Videos

SECTION- 2

MODULE- 6

  • Customizing Youtube Channel
  • Youtube Profile & Post Best Practices
  • Live Exercise: Youtube Customization & Upload

MODULE- 7

 
  • Buying Domain & Hosting
  • Understanding C-panel
  • Installing WordPress
  • Customizing Theme
  • Building Home Page & Blog
  • Adding One Squeeze Page
  • Customizing Menu
  • Customization Practice & Doubt Session

MODULE- 8

 
  • Social Media Introduction
  • Exploring Different Social Media Networks
  • Optimizing Your Facebook Pages For Business
  • Facebook advertising
  • Instagram Profile Optimization
  • Instagram Marketing

MODULE- 9

 
  • What is SEO
  • Keyword Selection & Mapping
  • Content Optimization
  • On-Page SEO & HTML Tag Optimization
  • Off-Page SEO & Link Building
  • Local SEO

MODULE- 10

 
  • Setting Up Google Analytics
  • Overview of Key GA Reports from Existing Data
  • Other Analytic Tools
  • Live Exercise: Analytics Report Audit

MODULE- 11

  • Optimizing Your Facebook Pages
    For Business
  • Facebook Advertising
  • Instagram Advertising
 
 

SECTION-3

MODULE-12

  • What is AI in Digital Marketing?
  • The Evolution of AI in Marketing
  • Benefits and Challenges of AI in Marketing
  • AI in the Context of Digital Marketing
 

MODULE-13

  • Hands-On: Using AI Tools for Content Generation
  • Content Optimization with AI
 
 
 

MODULE-14

  • SEO Basics and the Role of AI
  • Using AI for Keyword Research and Content Optimization
  • Practical: Optimizing a Website with AI Tools
 

SECTION-4

MODULE-15

  • Why Use Online Advertising
  • Understanding Online Ad Platforms & Ad Buying Models
  • Programmatic & Direct Ad Buying
 
 

MODULE-16

  • Introduction to Paid Marketing
  • Bidding & Auctions
  • Google Ads Campaign Structure
  • Billing & Account Setup
  • Choosing the Right Keywords

MODULE-17

  • Introduction to Display Advertising
  • Live Exercise- Creating Display Ad Campaign
  • Building a Right Display Ad Campaign
  • Display Ad Campaign- Best Practices & Data Analysis

MODULE-18

  • Introduction to Search Ads
  • Live Exercise- Creating Search Ad Campaign
  • Search Ad Campaign- Best Practices & Data Analysis
  • Google Ads Search (PPC) Advertising

SECTION-5

MODULE-19

  • Importance of email marketing
  • How to write effective mails
  • Email Strategy Creation
  • Email Marketing Tool
  • Email reporting & analysis

MODULE-20

 
  • Content Writing Essentials & Tools
  • Content Writing For Business Websites
  • Content Writing For Ecommerce Websites
  • Copywriting vs. Content Writing

MODULE-21

  • What is Inbound Marketing
  • How to Generate Content Ideas
  • Building Content Calendars
  • Content Repurposing

SECTION-6

MODULE-22

  • Introduction to E-Commerce
  • Setting Up Your E-commerce Store
  • Managing Product Listing
  • Logistics Partner Integration
  • Payment Gateway Integration

MODULE-23

 
  • Introduction to Online Money Making
  • Introduction to Affiliate Networks & Payment Models
  • Signing up for Affiliate Programs
  • Selecting an Offer
  • Earning With Google Adsense

MODULE-24

 
  • Freelancing Platforms
  • Building Freelancing Profile
  • Live Walkthrough: How to Grab Projects
  • How to Price your Services

MODULE-25

 
  • Freelancing Platforms
  • Building Freelancing Profile
  • Live Walkthrough: How to Grab Projects
  • How to Price your Services

SPECIALIZATION: 1

SOCIAL MEDIA MARKETING

MODULE-26

  • Facebook Profile Optimization
  • Facebook Campaign Structure
  • Facebook Ad Objectives
  • Billing & Account Setup
  • Live Exercise- Creating FB Ads
 

MODULE-27

  • Instagram Profile Creation
  • Instagram Profile Optimization
  • Instagram Posting and Growth
    Best Practices
  • Instagram Advertising
 
 

MODULE-28

  • How Twitter Works
  • Twitter Terminology
  • How Businesses Use Twitter
  • Billing & Account Setup
 
 

MODULE-29

  • Introduction to LinkedIn
  • Profile Optimization & Posting
    Best Practices
  • LinkedIn Ad Objectives
  • LinkedIn Ad Format
  • Targeting Budget & Scheduling
    Options
  • Billing & Account Setup

MODULE-30

  • Pinterest Marketing
  • Pinterest for business
  • Marketing on Pinterest
  • Best Practices
  • Leveraging Rich Pins
  • Analytics & Measurement

MODULE-31

  • Setting Remarketing Pixels- FB &
    Ads
  • Customizing FB Remarketing List
  • Remarketing Campaign Setup
  • LinkedIn Insight Tag, Conversion
    Tracking & Matched Audience
  • Twitter Conversion Tracking
 

SPECIALIZATION: 2

SEARCH ENGINE OPTIMIZATION

MODULE-32

  • Basic Excel Formatting
  • Key Excel Function For
    SEO
  • Understand HTML Web
    Page Structure
  • Live Exercise: Search
    Robots vs. User View
 
 

MODULE-33

  • Introduction to Keywords
  • Why are Keywords Important in
    SEO
  • Keyword Research Tools
  • Live Exercise: Keyword Research
    For Website
 
 

MODULE-34

  • Writing For SEO
  • How to Avoid Penalties
  • Value vs. Keyword
    Stuffing
  • Live Exercise: Writing an
    SEO Content Copy
 
 

MODULE-35

  • Head Tags Optimization
  • Body Tags Optimization
  • Website Structuring & URLs
  • Live Exercise: Optimized SEO
    Page Creation
 
 

MODULE-36

  • Link Analysis
  • Live Exercise: Competitor
    Back Link Analysis
  • High-Value Link Building
    Techniques
  • Black HAT Techniques &
    Why to Avoid It
 
 

MODULE-37

  • Introduction to webmasters tool
  • Verifying Webmaster Code
  • Key Webmaster Reports
  • Live Walkthrough: Using
    Webmaster for Site Audits
 

MODULE-38

 
  • What are SEO Audits?
  • Different Types of SEO Audits
  • Complete SEO Audit With
    Checklist
 

MODULE-39

  • URL Architecture
  • Page Speed Analysis
  • 301 Redirects
  • 404 Redirect

SPECIALIZATION: 3

Google Ads

MODULE-40

  • Introduction to Search
    Ads
  • Live Exercise- Creating
    Search Ad Campaign
  • Search Ad CampaignBest Practices & Data
    Analysis
  • Google Ads Search (PPC)
    Advertising
 

MODULE-41

 
  • Introduction to Display
    Advertising
  • Live Exercise- Creating Display
    Ad Campaign
  • Building a Right Display Ad
    Campaign
  • Display Ad Campaign- Best
    Practices & Data Analysis
 

MODULE-42

  • Introduction to Video
    Advertising
  • YouTube Ad Formats
  • YouTube Campaign
    Creation
  • YouTube Analytics
  • Video Ad Campaign-Live
    Walkthrough

MODULE-43

  • Universal App Campaigns
  • Mobile-Specific Bidding and
    Targeting Strategies
  • Measuring Mobile Ad
    Performance and Conversions
    Report Editor
  • Optimization Strategies
  • Account Audit Demo

MODULE-44

  • Introduction to Shopping Ads
  • Create Shopping Campaign on
    Google AdWords
  • Track Performance and Optimize the Campaigns
 
 

MODULE-45

  • Cookie vs Data-Based Remarketing
  • Customizing Google Ads
    Remarketing List
  • Remarketing Campaign Setup
 
 

Who is this for?

Students/Freshers

College students looking to begin a career in digital marketing

Coaches

Coaches and trainers who want to grow their training business online and generate more enrollments

Professionals

Professionals who want to switch their careers to a more promising field of digital marketing

Homepreneurs

Homepreneurs who want to upskill themselves in digital marketing and generate a source of passive income

Agency Owners

Entrepreneurs and agency owners who want to grow their brands on various digital platforms and generate leads and sales for them

Freelancers

Freelance marketers who want to gain more national and international clients and generate steady income

Our Speciality

Why Webpeckers ?

We are the only agency-styled digital marketing institute in the world that holds your hand until you reach your career/ business goal for sure.

Work on Real-time Projects
Working on real-time projects with real clients will equip you with the various challenges of the industry.
Agency-styled Institute
You’ll get to experience an agency-like environment where you get to work in teams on practical projects.
100% Placement Assistance
The placement cell at Webpeckers helps you prepare for interviews and get placed in our 50+ partner companies.

Digital Marketing Course Certification

Our digital marketing course Program will help you in getting 20+ valuable digital marketing certifications under different domains upon successful completion of each module.

Course Certification
Shopping Ads Certification

.

Search Ads Certification

.

GMB Certification

.

Display Ads Certification

.

Google Mobile Certification

.

Analytics Certification
Video Ads Certification

100% Placement Assistance by Webpeckers

We have a team of enthusiastic members, responsible for interfacing with the organization and assisting thousands of students in securing the best placements.

IN-COURSE INTERNSHIP

Paid internships to learn from professionals and gain meaningful, hands-on experience.

LMS JOBS

In-house feature to apply for jobs and start a career with your first Digital Marketing job.

MOCK INTERVIEW

Mock interview sessions from experts to help you prepared for the final interview.

RESUME BUILDING

Complete guidance to build your professional resume to catch the attention of recruiters.

Campus Drive

Placements by partnering with the 1200+ hiring partners across the nation.

LIVE PRACTICAL SESSIONS

Webpeckers provides live training sessions and helps students to understand the concepts

Rated 4.9 of 5

What Our Trainees Have To Say

Our Courses have Been Receiving an average rating of 4.9/5 from our course participants. Till date, Webpeckers has trained more than 500+ individuals.

Are You Ready to Build Your Digital Future?​

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