As a beginner, before starting with the topic you first need to understand why you need LinkedIN and what makes it set apart from other social media sites. As an active LinkedIn user, all I can say is, it helps us gain visibility in the pool of billions of businesses. On other platforms like Instagram, you do get the visibility, but it is only from the normal audience which may or may not remember you, but on LinkedIN every content of your matters and is reached and shared with the desired audience.
Let’s start with why you need to be active on LinkedIN as a person or a business.
Reason why you should stay active on LinkedIN:-
- Helps us to understand the market needs and trends.
- Helps gain visibility for your business or as an individual.
- You can build your own brand by establishing yourself as industry expert.
- You get many networking opportunities with potential businesses and clients.
- Meeting people with different mindsets that can help expanding your abilities.
- Staying active on LinkedIN keeps you ahead in the competetion and improves your credibility.
- Brings spotlight on your work achievements.
Now that you know LinkedIN brings so many benefits along with it. You can now start with creating an account on it and get started with posting content and engaging with other. Now if you want to understand how get started with LinkedIN. Here is a step-by-step- guide for you.
- Create an account and optimize your profile:-
- Optimize your profile by updating high quality profile picture.
- Updating a catchy headline with keywords related to your work or niche.
- Now add sections like education, about, experience, skills, certificate etc.
- Build strong network with people from the industry:-
- Start sending connection requests to people who you know and gradually to people with the field.
- Whenever you send a request do leave a short message for them.
- Don’t over do with sending connection requests as you might get banned.
- Post content that brings value:-
- Post industry updates or your opinion on the current updates or news.
- Engage with people through like, comment and share option.
- You can also write articles to draw attend to your account and showcase your expertise.
- Use hashtags that goes with your content.
- Engage with relevant accounts:-
- To engage with other accounts you need to drop value adding comments on their posts.
- Join LinkedIN groups and participate in discussions.
- Join virtual live sessions and seminars.
- At last, start conversation with your connections.
With all the suggestion mentioned above, you can start your LinkedIN journey. Just don’t over do things and keep everything in moderation. In case you want to know about the guidelines of LinkedIN read our next blog.
