In today’s era, personal branding is the main ingredient of most of the business success story. If any creator or business is using its social media to its best, then there is no way that they are not getting audience engagement, website traffic and increase in sales. In this blog we are going to discuss how you can use personal branding at its best. Let’s start with understanding what is personal branding.
In simple words, personal branding is a process in which we create and manage our public identity as a person that encompasses uniques skills, values and experiences to establish a distinct professional identity. As noted by The Branding Journal, personal branding is about building a brand for a person that accurately represents who they are and what they stand for.
Importance of Personal Branding
On social media platforms, its easy for people to connect with another human than with a business specially when they both have similar values or choices. So if a person succeeds in creating a personal brand, he/she will ultimately bring more visibility, credibility and business. Personal branding will also give long term benefits, which can include business opportunities and professional growth.
Strategies to build personal brand on social media
- Optimizing you social media profiles: You must ensure that your social media profile liek Instagram, X, LinkedIN are fully optimised with a proper bio, high quality profile picture and links to your website, youtube channel or portfolio. It is essential to make your first impression worth remembering and should make the profile visitor hit the follow/ connect button.
- Define your unique value proposition: Identify the qualities that sets you apart from other people in the same niche. Clarify your strengths, passion and the value you want to create in your audience life.
- Consistent Content Creation: It is no more hidden that consistency is the only key to gain followers and credibility. Think it by yourself if there are two type of influencers or creators, one who create good content but posts once or twice a month and the other one who create content on every upcoming trend and posts good quality content every now and then, you will be more likely to connect with the second one as you find his content almost everyday on your feed and won’t be able to forget it. Even instagram tracks your hardwork and with time gives you the visibility you deserve.
- Engage with Your Audience: Other thing that you need after being consistent is to engage with your followers and creating a healthy relationship with them where you make them reply to your story, like, share, comment on your content, join your broadcast channel ans do other essential things that strenghthns your bond with them. Keep this in mind that if your engagement game is on point no ones is gonna stop you from getting viral.
- Master Storytelling: Everyone loves hearing stories that can be relatable. If you are unable to understand what kind of content you should start with, then you must start with storytelling as it goes very easy as it humanizes your brand and will make the content relatable.
- Network Strategically: Join industry related groups, communities, live sessions, collaborate with similar creators. It will help you create network which will open the collaboration opportunities for you.
- Monitor and adjust your strategy: Regularly assess the performance of your previous content i.e your engagement level and content reach. Make it your habit of going through your previous week or month content and check which content worked the best and which didn’t. After this you’ll be able to recognize the content that your audience is more interested in.
Conclusion
Building a strong personal brand incorporates a solid strategy of how you are going to make people feel about you or in other words you are going to make them perceive you. Altogether, all you need is to have an eye for content everywhere, staying up with the trends, being consistent and most importantly to engage with your followers or connections.
