Before starting with keyword research, you should first understand what a keyword is. A keyword is a term or phrase that users enter on search engines to find their answers whereas keyword research is a necessary thing that you must conduct in order to strategically use popular search terms that people enter into search engines like Google so that their content appears higher on a search engine results page. The goal of keyword research is to understand what people are searching for, and how you can optimise your website or content to rank higher in search results for those keywords.
Why is keyword research important?
Keyword research is important for SEO (Search Engine Optimization) because it helps to identify the keywords and phrases that potential customers are using to find products or services like yours. By targeting these keywords in your website’s content, meta tags, and URLs, you can improve your website’s visibility in search engine results, making it more likely that customers will find your site. Additionally, by understanding the search volume and competition for keywords, you can prioritise which keywords to target first, and create a more effective SEO strategy.
Additionally, keyword research can also help you to understand the language and
terms your target audience is using, which will allow you to create more relevant and useful content that speaks to the needs of your audience.
In short, keyword research is essential for SEO because it helps you understand the search habits of your target audience, and how you can optimise your website to reach them. Now, you have to know what keyword research is and why it is so important. Here
are the steps that you should follow to do keyword research and get the highest possible results:
Step 1: According to your niche make a list of all the relevant & important topics
Let’s keep yourself in the shoes of your targeted audience, think that you are one of them. What types of queries do you think they will ask while looking for a business like yours? For example, if you have a Laptop and Computer Shop, then think about who can be your potential client. Of course, people who would want to buy electronic items like laptops and computers. Right? What topic do you think will suit the best for your business? In this case, “Laptop” “Computer” “hard disk” “keyboard” etc, right? This will be your relevant and important topics around which you will fill the words with keywords.
Step 2: Add keywords to those topic buckets.
It’s time to choose a few keywords that fall inside the categories of topics you’ve decided to focus on. Since your target audience is probably searching for these keywords, you consider it crucial to rank for them in the SERPs (search engine results pages). Now, for example, if you again think of potential customers, then what phrases will you use to get the desired results? It can be as follows:-
- Laptop under 50,000.
- Laptops under budget
- Gaming laptops
- Computer for students
- Best hard disk to buy
And many more. The purpose of this step is not to help you in coming up with your final selection of keyword phrases. Simply create a list of keywords and phrases that you believe clients could use to search for content under that particular topic category. We will gradually modify the listings so that you don’t have anything too unwieldy. Repeat this strategy for each topic bucket you have. Also, keep in mind that if you’re having trouble coming up with relevant search terms, you can always head over to your customer-facing colleagues in sales or service and ask them what terms their clients and leads use or what common questions they have. These are typically great starting points for keyword research.
Step 3: Identify How Intent Influences Keyword Research and Conduct Analysis Accordingly.
As I mentioned in the previous stage, user intent is currently one of the most important aspects of your potential to rank highly on search engines like Google. Today, providing a solution to the problem a searcher is trying to solve rather than just using their chosen keyword is more valuable for your website. Then, how does this affect your keyword research? Although it is straightforward to take keywords at face value, they might have a broad variety of meanings. Because the searcher’s purpose is so important to your chances of ranking that you need to be extremely careful about how you define the keywords you target.
Let’s say, for example, you have an institution teaching digital marketing, in which you want students to take admissions. Now, to target such students who are coming up on the Internet to search for institutions like yours, you need to know what all terms they will be using when searching. Your motive is to sell your course and their motive is to purchase a course. Right? So here you are supposed to use conversion keywords in order to meet both requirements. Here with conversion keywords, I mean, keywords like, “Digital Marketing courses in Allahabad” or “Digital Marketing course under ₹50,000” both of them can act as your conversion keyword. To understand the customer’s intent you can also enter the keywords in the search bar of Google to get an idea of some other good keywords that might suit your business.
Step 4: Use Keyword Research tools
By the steps given above you will already find most of the keywords. With the help of some tools, you will be able to get more relevant and accurate keywords which will help you bring more results. With this, you can also find both short-tail keywords and long-tail keywords which your competitors are using to rank at the top. With the help of these keyword research tools, you can do the competitor analysis and make better content on the same keywords and rank better. Here are a few keyword research tools:-
If you are still having a tough time finding more keywords then you can enter any of your found keywords on Google and then go to the bottom of the page. You will find a column named ‘Searches related to___’. Here you will be able to find more keyword suggestions which you can use according to your convenience.
Keyword research is an ongoing process, and it’s important to regularly review and update your keyword list to ensure that you are targeting the most relevant and valuable terms. It’s essential to conduct thorough keyword research if you want to increase traffic to your website.
In addition to the ones we mentioned in this blog, there are a tonne of other keyword research techniques to attempt. You might wish to experiment with some other techniques as you get experience with keyword research. Moreover, there is a wide range of keyword research tools that you can get access to in addition to those that have been mentioned here in this post.
You can also ask our agency for assistance if you don’t want to do your own keyword research, SEO, or digital marketing. Thanks for reading!